Why Isn’t Anyone Coming To My Website?

“Why Isn’t Anyone Coming To My Website?” This is such a common question that carries huge importance. You have just created your brand new company website and expected to be inundated with emails, phone calls and messages on social media asking for your service. However, this isn’t the case. You are not alone.

Firstly, your competitors are likely to have been building their website’s magnetism for customers for some time and have progressed to an extent that they are taking most of the clients available. You cannot expect success over night with a new website, it takes time and financial investment. Here are a few reasons why your site could be lacking the high number of visitors you expected:

Your Website Is Slow

Speed is of huge importance nowadays when we speak about the internet in general. ‘We know what we want and we want it now’ is the general tone from the public. If your site takes time to load, your visitors aren’t going to hang around to wait. This means you have lost a potential customer before they have even gained access to your website. There are several reasons why your website could be slow, but the main ones are likely to be un-optimised images and coding. Make sure you use sites like compresspng.com and compressjpeg.com to compress your images. This will make the file size of the image smaller, so the image will load faster on the browser. Compressing all your images on your website can save you valuable seconds on your loading time. If your site is on WordPress, a popular plugin called Autoptimise can be used to compress HTML, CSS and Javascript. You can also ensure that the browser loads the ‘above the fold’ content first. This is the part of the page that fills the screen first. This means that while the lower half and footer may still be downloading, your screen is presented with the top section straight away.

You may also have heard people say, “Do you use a CDN on your website?”. This is a Content Delivery Network which can save bandwidth and boost performance by hosting all your static resources such as images, videos, audio clips and even coding like CSS and Javascript. Also, if you use the Google CDN there’s a good chance someone has already visited a site using one and therefore the files will be cached by your browser and won’t need to be downloaded again.

Your Website Is Boring

You want your website to grab the user’s attention in order to retain their interest and make sure they continue browsing your site. If the site is full of small text with poor use of imagery, this isn’t likely to grab anyone’s attention. Using imagery or catchy headlines is a great way to attract interest from the word go.

Bad Design

Maybe you haven’t checked what your website looks like on all devices and the mobile version of your site looks like a disaster. If your site looks great on desktop, this only accounts for around 50% of devices currently used to connect to the internet. This would mean you are losing 50% of your visitors due to poor design on mobiles, tablets, e-readers etc. Poor use of colour can also cause users to leave a site. Maybe the colours used in the design make text difficult to read with limited or no contrast with the background. I personally think you shouldn’t need more than 3 colours in the design of your site.

Bad Navigation

I always try to stick to a rule of thumb that each page on a website can be reachable within 3 clicks. If a user has to dig deeper into your site to find what they’re looking for, you might find them using the browser back button to help navigate or exiting the site completely. There should be consistency when positioning your navigational menu. The user should be familiar with how to navigate the site within the first 5 seconds. Make sure to offer back buttons when necessary and ensure the logo will always take the user back to the home page.

You Haven’t Promoted Your Site

So, you have managed to make your site interesting, it’s fast, it’s easily navigable and the design is superb. Yet people still aren’t coming. You can’t expect people to find your site unless you tell them about it. Advertise, Advertise, Advertise! Create a social media presence with Facebook, Twitter and LinkedIn and start posting. Use Google ad words to help users find you from the Google search engine. Tell your family and friends about it. Get business cards and hand them out when you mention your site to potential customers. Share your link underneath posts on blogs and forums and ask politely if customers you have worked with can include link to your site.

Your Site Isn’t SEO Friendly

An easy way to begin with SEO (Search Engine Optimisation) is to ensure you think about keyword placement. Think about what people would be searching for in search engines to find your service. Use at least 5 key words or phrases and try to include them in titles, headings, main content and alt tags. You should also think about your meta tag title and description. This is the title and description users will see when they see your page in search engines. Make it catchy, obvious what kind of site/business you have and ensure it isn’t too long, so it fits on the placement properly without cutting the end off. If you are using WordPress, the Yoast SEO plugin is a great way to begin with SEO on your site. This plugin helps with keyword placement, creates an XML sitemap you can submit to search engines and helps plan social media sharing.

To Conclude

Be aware that success doesn’t happen overnight and will mean hard work and financial backing. You can choose to spend as much or as little as you like promoting your site, but if you advertise to the right people via social media and use Google adwords, you will begin to see a noticeable rise in interest and visitors to your site.

By | 2017-02-06T14:01:43+00:00 October 27th, 2016|Popular Web Design Questions|13 Comments

13 Comments

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    • Craig Sapsford 10th November 2016 at 11:29 am - Reply

      Thanks Johna109 🙂

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    • Craig Sapsford 18th November 2016 at 9:23 am - Reply

      Thanks SybilFCollin 🙂

  3. Cara 18th November 2016 at 9:03 am - Reply

    These are essential tips and with christmas around the corner, E-commerce site owners should be in full swing of preparing their Christmas marketing. Ensure your site is responsive; during the Christmas shopping period, consumers are usually searching for specific products, and displaying in product search listings can increase conversions. In order to ensure you gain maximum visibility for your site you need to generate product and category optimisation. Equally, email marketing is the perfect way to communicate your promotions to consumers, so ensure your content design is appealing and compelling. Often, if you have details of past customers it’s a great opportunity to home in on them and target with promotional codes and special discounts. It’s much easier gaining sales from existing customers that are loyal and have already had a positive experience, than attracting completely new customers. And of course social media – In our digital age today, social media can support everything you do and integrate into all of your marketing activities, from building brand awareness and promotional activities to acting as a catalyst for sales. Decorate your social media graphics to get your customers in the holiday spirit, and give your content some visual appeal. Using Pinterest is useful at Christmas, since many of us look there for inspiration and gift ideas. With Facebook, Twitter and Instagram try to post content that is centered around topics that will actually interest consumers and build a story behind your brand and always ensure to hashtag appropriately to get the best visibility and traffic.

    • Craig Sapsford 18th November 2016 at 9:23 am - Reply

      Some great additional, seasonal tips for creating awareness about your site and company brand. Thanks for the advice Cara

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    • Craig Sapsford 24th November 2016 at 11:14 am - Reply

      Hi MickiSShimon,

      I’m glad you like the blog. My advice for any aspiring writer would be to read, read and read some more. Read the latest trends, news articles, problem pages or anything that you can learn from. The more you read the more you learn about the industry and can form your own opinions on problems that people have and try to think of the solutions for them. Then you can start to write about your opinions and the writing stems from there.

      Thats great you are thinking of getting your own site set up soon. WordPress doesn’t necessarily mean ‘free’. You can pay for themes to help you along you way. The question is would you like to do the site for yourself or would you be hiring someone to do the site for you. I would recommend learning all there is about WordPress and having a go at creating your site through that platform. If you need any help or advice with your site i would be happy to help out in anyway i can 🙂

      Good luck

      Craig

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